For Sun Awareness Week 2025, the British Association of Dermatologists (BAD) have released a Joint Virtual Issue featuring nine recently published open access articles offering new insights into preventing, diagnosing and treating skin cancer, from the three BAD journals: the British Journal of Dermatology, Clinical and Experimental Dermatology and Skin Health and Disease.
Read BAD Joint Virtual Issue here
An accompanying Oxford University Press (OUP) blog also provides a brief overview of highlighted articles: Shining light on sun safety for Sun Awareness Week 2025
Irish skin cancer prevention research
Amongst those featured, is the research carried out in the University of Limerick Hospital Group which explored the Impact of a Novel Digital Sun Protection Campaign on Sun-Related Attitudes and Behaviours of Healthcare Workers. Findings revealed ‘positive improvements in attitudes and behaviours related to sun protection’, lending support for the potential to leverage digital health promotion initiatives into the future.
Images from the animated video campaign created in collaboration with the Irish Skin Foundation. Themes included children’s exposure to UV, outdoor work, outdoor leisure, sun tanning, sunbed use and general sun protection. Each video emphasised the 5 ‘Ss’ of the SunSmart message— Seek Shade, Slip on clothing, Slap on a hat, Slop on sunscreen, Slide on sunglasses.
Watch SunSmart videos from animated video campaign here
Skin cancer is the most common type of cancer in Ireland. Yet, the good news is that in most cases, it is also one of the most preventable forms of cancer. You can reduce your risk by avoiding overexposure to ultraviolet radiation (UV) from sunlight or artificial sources e.g. sunbeds.
The Irish Skin Foundation is encouraging ‘Everyone Under the Sun’ to be SunSmart, particularly during peak-UV months from April to September – even if you’re just out for a walk, spending time with family or friends outdoors, or doing day-to-day jobs like mowing the lawn or hanging out washing.
Skin cancer prevention resources including videos, leaflets, infographics and articles are available on our dedicated SunSmart webpage.
